He happens to be one of the most brilliant marketers (though, he would use the term, “unmarketer”) I’ve ever met. His first book, Unmarketing was one of the best on the topic I’ve ever read. His newest is actually two books in one. On the front it’s entitled, The Book of Business Awesome and on…
Both good and poor examples of customer service have most likely existed since the very beginnings of business. Thus, word of mouth, whether in ye olde village or in more modern times, has always been important. However, it certainly never had the immediate and powerful impact to either make or practically destroy a business as…
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