In his terrific book, Harry Browne discussed the nature of Profit as being: “The increase in happiness by replacing one situation with another.” The natural example would be that, in a free-market based exchange, both parties profit because they are each — by choice — exchanging something they value less for something they value more.…
Recently, on my Facebook page, I posted: “Profit is a reward for satisfying the desire of someone else.” ~ Harry Browne, The Secret of Selling Anything* Sounds pretty simple, doesn’t it? And, it is. But it’s something many don’t realize. Yet, in a free-market based economy, that’s what it all comes down to. If we…
Recently, I tweeted the following: “Competing on price alone is a race to the bottom, and it’s a race nobody wins.” Why do I say nobody wins? First, please allow a slight correction: there are huge super-store type places whose entire Value Proposition is indeed that they have the lowest prices. They do very well.…
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