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Book Bob

  • Home
  • Keynotes
  • Books
  • Blog
  • Podcast
  • Work with Bob
    • Free Mini-Course – Selling The Go-Giver Way
    • Online Video Course – Endless Referrals: The Go-Giver Way
    • Live Workshop – Endless Referrals: The Go-Giver Way
    • Online Home Study Library
    • Go-Giver Certified Speaker Program
  • About

Tag Archives: Mark Sanborn

It’s What Makes A Great Company Great

Blog, Influence, The Go-GiverBy Bob BurgAugust 6, 201313 Comments

What makes great companies great? While what they do is certainly important, I believe it’s more than that. Recently saw the following on my friend, Certified Go-Giver Coach Linda Murnane Ryan‘s Facebook page. Awesome Customer Service just now from Staples. Received my order and wanted to return the headphones ($20) because they didn’t work with…

Fred 2.0 – An Interview with Mark Sanborn

Blog, Interviews, SuccessBy Bob BurgMarch 18, 201319 Comments

His breakout business phenomenon, The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary into the Extraordinary has touched the lives of millions of people since first published nearly ten years ago. Mark Sanborn, CSP, CPAE’s New York Times Bestselling book, based on his new postman named Fred, actually spurred a…

Mark Sanborn’s Powerful Value Formula

Blog, Endless Referrals, Influence, Interviews, The Go-GiverBy Bob BurgOctober 11, 201210 Comments

Perhaps the word is used so often it can begin to sound trite. Yet, in a Free Market economy, it’s the key to every successful, mutually-beneficial exchange. And, that is “value.” In this brief chat with Mark Sanborn, CSP, CPAE, author of mega-bestsellers including The Fred Factor, he shares a very simple formula for understanding…

Silence And A Smile – At Times The Best Persuader

Blog, Influence, WWIBy Bob BurgSeptember 20, 201227 Comments

Years ago, at a National Speakers Association conference, I was in the audience while Mark Sanborn, CSP, CPAE, author of bestselling business classics including The Fred Factor, and You Don’t Need A TITLE To Be A Leader, was presenting. He related the time that a man seated next to him on a recent flight asked…

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