Lawyers (And All Service Pros) Can Give Themselves The Edge

Began reading a book by my friend from “Across The Pond” Chrissie Lightfoot; a United Kingdom lawyer (non-practicing) and entrepreneur (very practicing) :-). Provocatively entitled, The Naked Lawyer, it shows attorneys and other professional services providers how to more effectively market, brand and sell themselves. I know that, whenever I address lawyers, my biggest challenge…