Understand What has Changed — and What Hasn’t — in Selling…
Selling is now much more about creating compelling, differentiated value rather than being simply about features and benefits. It’s still all about the person.
Why Communicating Value Is So Very Important…
Price is a dollar figure or dollar amount. (Or, of course, whatever form of currency is used in your country.) Value is the “relative worth or desirability of a thing to the end user.”
These 5 Elements Are Your Difference-Makers…
In a true “free-market economy,” the only way to sustainably and profitably grow your business is by providing immense value to those who willingly choose to buy from you.
Your Customer’s Tennis Ball
My friend, branding authority, and Certified Go-Giver Speaker, Bill Ellis emailed me a great poster that showed a photo of some dogs — apparently at a museum for those of the canine persuasion — staring intently at a painting of a tennis ball. Now, personally, I can’t imagine the fascination held by a tennis ball. Though,…
