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Tag Archives: Columbo

The Need to “Get Inside Their Head”

Blog, General, WWIBy Bob BurgFebruary 24, 201214 Comments

So often, when we hear someone talk about “getting inside someone’s head” it’s meant as a way to manipulate and control. Athletes use this phrase a lot. They know that if they can get inside their opponent’s head — have them bothered, confused, intimidated, etc. — they can “throw them off their game” and make…

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