Bob Burg

The Essence of Influence

These days the word, “Influence” is used so often it has taken on different meanings to different people. That’s fine. However, in order to ensure we’re facing the same direction let’s define it a specific way. In Influence & Insights Video #3, we’ll look first at the general definition, and then take it a big step deeper, exploring, “The ‘Essence’ of Influence” which is what the most successful influencers tap into.