My friend, branding authority, and Certified Go-Giver Speaker, Bill Ellis emailed me a great poster that showed a photo of some dogs — apparently at a museum for those of the canine persuasion — staring intently at a painting of a tennis ball. Now, personally, I can’t imagine the fascination held by a tennis ball. Though,…
When it comes to business there’s lots of noise out there. And we know that, if we’re going to get through to those we want as our customers and clients, we have to cut through that noise. One thing that can help is a strong, powerful and easily-identifiable brand. But, here’s the challenge: our brand…
Perhaps the term, “Branding” has made it’s way into Buzzword Status. It seems as though the word is everywhere, with lots of experts showing us how to do it better. Well, there’s a good reason: it’s important! With more and more businesses and more and more media combining to bring us more and more messages…
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