Influence & Success Insights

SPECIAL REPORT

The Go-Giver Way: Five Principles for Creating a Culture of Excellence

The idea of creating a culture of excellence within an organization, whether a small business, gigantic corporation or anything in between, is nothing new. Of course, scores of leadership experts have made the compelling case for the importance of culture as the fabric that unifies the organization as a whole.

SAMPLE CHAPTERS

The Go-Giver Influencer

The Go-Giver Influencer is a story about two young, ambitious businesspeople: Gillian Waters, the chief buyer for Smith & Banks, a mid-sized company that operates a national chain of pet accessory stores; and Jackson Hill, the founder of Angels Clothed in Fur, a small but growing manufacturer of all-natural pet foods.

The Go-Giver, Expanded Edition

Nearly a decade since the book’s original publication, the term “go-giver” has become shorthand for a defining set of values embraced by hundreds of thousands of people around the world. This expanded edition (October 2015) includes the text of the original business parable, plus a foreword by Arianna Huffington, a new introduction, a discussion guide, and a Q&A with the authors.

Go-Givers Sell More

As Burg and Mann demonstrate, it’s far more productive (and satisfying) when salespeople think like Go-Givers. Cultivate a trusting relationship and focus exclusively on creating value for the other person, say the authors, and great results will follow automatically.

The Go-Giver Leader

With their acclaimed bestseller The Go-Giver, Bob Burg and John David Mann proved that a heartfelt parable could also express a powerful idea. In The Go-Giver Leader (originally pub­lished as It’s Not About You), they offer an equally compelling tale about a struggling small business and the ambitious young executive trying to lead them to a crucial decision.

A Teacher’s Guide to The Go-Giver

Originally intended for adult readers, especially in the business community, The Go-Giver touched a chord in people from all walks of life—including avid young readers, from middle school through college age.

BOB BURG’S OTHER BOOKS

Endless Referrals

Bob Burg builds on his proven relationship-building principles to bring even more clients to your door and helps you attract only those who are interested in what you sell. He shows how to maximize your daily contacts, utilize your tools both online and off, leverage your relationships, and generate ongoing sales opportunities.

Adversaries into Allies

Faced with the task of persuading someone to do what we want, most of us expect resistance. We see the other person as an adversary and often resort to coercion or manipulation to get our way. But while this approach might bring us short-term results, it leaves people with a bad feeling about themselves and about us. At that point, our relationship is weakened and our influence dramatically decreased. There has to be a better way.

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