Bob Burg, coauthor of the international bestseller The Go-Giver has helped brokers develop their Realtors® into referral-based professionals using timeless relationship-building people skills. And, as you know, this is one thing AI will never replace.

A powerful and effective way to keep your top-producing Advisors and attract new ones? Share with them (and the agents you’re recruiting to be Advisors) The Go-Giver® mindset and Genuine Influence® skills that will both increase their production and that align with your company ethos.

These principles already live inside the Sotheby’s culture. Bob’s keynote simply brings them to life. The Result: your recruiting, retention, fees, and referrals significantly increase.

Between ever-changing laws, market volatility, intense competition, and, of course, AI and other technologies, never before has the “playing field” been so commoditized. However, as Bob has always taught, “All things being equal, people will do business with, and refer business to, those people they know, like, and trust.”

This is true now more than ever; thus, developing those relationships while knowing how to effectively communicate one’s value will be the distinguishing asset of every top-producing Advisor!

“Bravo, Bob! In a 40-year sales career, I’ve heard them all. You have the best content, delivery, and connection to the audience that I have ever seen! You and your keynote speech were the buzz of our conference. All of the sales executives present are still talking about you 6 weeks later!”

—Larry Kendall
Founder of Ninja Selling and Co-founder | The Group, Inc. Real Estate

“I’ve had the privilege of experiencing Bob Burg both live and virtually, and every single time he leaves me genuinely moved. His presence is powerful—whether he’s right there in the room or speaking through a screen. Bob’s virtual presence is just as captivating as seeing him live; he has a rare ability to make you feel connected, energized, and inspired no matter where you’re watching from.

Bob lifts the energy of any room—physical or virtual—and brings out the best in the people he teaches.

Bob doesn’t just share ideas; he transforms the way business owners and Realtors® think, work, and lead. His principles and sales techniques are powerful, practical, and impactful.

Bob Burg isn’t just a speaker. He’s an expert, a mentor, and a catalyst for growth.”

— Maria Vitale
Trusted Advisor, Coach and Speaker

“Bob Burg reminds us that our greatest advantage has always been authentic connection. If you appreciate Ninja Selling, you’ll resonate deeply with The Go-Giver Way. Bob helps Advisors lead with humble confidence, communicate value, and receive full fees — even in a market where others are discounting.”

— Melanie J. Frank
SIR Master Ninja Selling Instructor

“Because of the encouragement and confidence I gained working with Bob and through his teachings, I felt empowered to take on a luxury oceanfront listing that I ultimately sold for $17 million, setting a record in that area.”

— Sandra Alexander
Global Real Estate Advisor | ONE Sotheby’s International Realty

“You know you are going to experience something different and life changing from the first moment you hear Bob Burg. Simply put he not only gets what really matters in relationships between people but he knows how to share that knowledge with an audience in a way that is both informative, entertaining, and soul-searching. You don’t come away from time with Bob without having your life changed for the better.”

— Steve Murray
Editor | REAL Trends and President | REAL Trends Consulting, Inc.