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Streetwise to Saleswise
Help Your Viewers and Listeners Never Again Be At A Loss For Handling Buyer Objections!
Whether it’s the generic “Your price is to high” or “I need to think it over”… or concerns with a specific issue that seems to come up time-after-time-after time, for far too long objections have been the bane of the sales professional’s existence.
And it simply need not be that way…ever again!
Long-time sales leaders, Jeff West and Bob Burg, coauthors of the new book, Streetwise to Saleswise: Become ObjectionProof™ and Beat the Sales Blues will help your listeners turn doubting prospects into ecstatically happy new customers/clients.
Suggested Interview Questions:
- Why do you say objections no longer need to be something to fear?
- What is the curse of “The Perfect Response”…to “The Wrong Objection.”
- You say you should never try to “overcome” objections. But, if you don’t, how do you advance the sale?
- What do you mean by “Framing” and why is it so important?
- But what if your prospect already has a lousy frame? What do you do?
- How do you get past that always difficult gatekeeper?
- How do you effectively work with the old standards such as, “I need to think it over”, “your price is too high”, “we’re happy with our other supplier” and other objections that give my listeners nightmares?
- You say there’s an old, believed, but false saying about objections. What is it?
- Is there a way to receive significantly fewer objections in the first place?
- Is there a best time to answer an objection? If so, what is it?
- You say it’s not the “NO’s” that cause potential star salespeople to quit. Then, what does?
- How important is empathy in becoming Objection-Proof®.
- Tell us about the “out” or “backdoor.”
- What are the 3 “Elements of Human Nature” that determine a sale (or no sale)
Quick Thoughts on the Book
Introduction Bob Burg
For over 30 years Bob Burg has been successfully showing entrepreneurs, leaders, and sales professionals how to communicate their value and accelerate their business growth.
Although for years he was best known for his sales classic, Endless Referrals, it’s his business parable, The Go-Giver, (coauthored with John David Mann) with over one million copies sold and translated in 30 languages that has created a worldwide movement.
His newest book (coauthored with Jeff West) is Streetwise to Saleswise: Become ObjectionProof™ and Beat the Sales Blues.
Bob publishes the very popular Daily Impact email.
He is also an unapologetic animal fanatic and works with a rescue, foster, and adoption organization in his town of Jupiter, Florida.
Bob’s Social Media Icons
To copy Bob’s social media URLs, right-click on the social media icon then click on Copy Link Address.
Websites
www.Burg.com
www.GoGiverSuccessAlliance.com
Your audience can go to BurgDailyImpact.com and sign up to receive Bob’s Daily Impact email…a very brief message designed to inspire them throughout their day and add value to their journey towards professional success and personal fulfillment. They will also be able to download Chapter One from his international bestseller The Go-Giver.