“Bob Burg has the unique gift of keeping complex materials simple in a fun and lighthearted way. I have a retail farmers market business and depend upon it for more than 80 percent of my yearly income. Because of these methods, I am now known more for my amazing memory than the beefsteak tomatoes and fuyu persimmons I take so much pride in growing. Customers have nicknamed me the memory man. Currently, I am now greeting almost 70 percent of my customers by name. Once I learn a new name using Bob’s techniques I have almost a virtual lock on recalling them. “On Your Way to Remembering Names And Faces” is the edge you need in tough economic times.”

— Jeff RhodesRhodes Family Farms

“Mr. Burg takes a subject intimidating to many and turns it into fun!”

— Claude W. Olney, J.DAuthor of Where There’s a Will There’s an “A”