The Pre-Apology Approach

Is it okay to say you’re sorry even when you’re not? What about before you’ve even done anything for which you could possibly even be sorry? Actually, saying sorry before asking someone for help is one of the most effective ways to open this person up to providing the help you need. In this article,…

The Ego. Good? Bad? Both? Neither?

After several articles dealing with issues such as emotions and ego, and where ego was seen as the cause for many of life’s negative results or situations, we ended with the question: Is the human ego, in and of itself, a bad thing? Well, we didn’t exactly end it that way, since I answered, “not at…

Pleasure, Pain and Ego, Part Two

In Part One we saw there are two main emotions which drive our decisions; the desire for pleasure, and the avoidance of pain. We ended by seeing that – depending upon the particular pleasure being sought or pain being avoided – the human ego can begin to play a rather large part. Have you ever…

Pleasure, Pain and Ego, Part One

In a previous post we looked at the role our emotions play in making most decisions of significance. As human beings, we are a strange creature – making very important decisions based on what we want at the moment rather than what we know is really best for us. Yes, before we rationalize (tell ourselves…

Emotion And Logic In Selling

Continuing with our look at the decision-making process which, as we’ve seen, is emotion-based and logic-rationalized, how does this play out in the process of selling? After reading one of the recent posts, my great friend, Jennifer Kushell, co-author (with Scott Kaufman) of the NY Times Bestselling, Secrets of the Young & Successful and Co-founder…