ADVERSARIES into ALLIES Book Launch

Thank you so much for your huge help with the launch of Adversaries into Allies.

I’m absolutely committed to sharing the message in this book with as many people as possible. Your help is greatly appreciated.

The actual date of the launch is October 31st. While, of course, that would be the prime day to send out or post messages, please know that whatever works best of you is totally fine with me! I’m just grateful that you are participating!

Because I was asked by a number of people if I would send ideas and suggestions, the following are intended simply to both make it easier for you as well as provide some ideas that might spur other ideas. They begin with suggested posts for the various social media. Then, since some of you wanted guest blog posts, I thought I’d include four different ones so that everyone wasn’t running the same one. 🙂 After that, two versions (a long and short) of posts you can author yourself.

Again, I simply can’t thank you enough!

Any questions, please feel free to email me at bob@burg.com or call me directly at 561-575-2114.

Best regards,

Bob


IMAGES

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Click on the “Click here” link and then select Save image as.


 

GENERAL SOCIAL MEDIA POSTS

Twitter

Excited about my friend @BobBurg’s new book “Adversaries into Allies.” Get Ch 1 at bit.ly/aiabook #aiabook

New book by @BobBurg, “Adversaries into Allies” is powerful. Get Ch 1 at bit.ly/aiabook #aiabook

Remember “The Go-Giver”? I just read and loved @BobBurg’s newest book. Get Ch 1 at bit.ly/aiabook #aiabook

If you enjoy @BobBurg’s teaching, then, like me, UR excited about his brand new book. Get Ch 1 at bit.ly/aiabook #aiabook

If U enjoy @BobBurg’s work, then, like me, UR excited about his new book. Here’s Ch 1 at bit.ly/aiabook #aiabook

Get Ch 1 of @BobBurg’s newest book “Adversaries into Allies.” Wow! You’re going to love this! bit.ly/aiabook #aiabook

Want to turn Adversaries into Allies? That’s the title of @BobBurg’s new book. Get Ch 1 at bit.ly/aiabook #aiabook

I LOVE Chapter 1 of @BobBurg’s new book, “Adversaries into Allies.”  Get Ch 1 at bit.ly/aiabook #aiabook

As a huge fan of “The Go-Giver” I’m so excited about @BobBurg’s new book. Get Ch 1 at bit.ly/aiabook #aiabook

Want to become a master persuader in the most pos. way? Get Ch 1 of @BobBurg’s new book at bit.ly/aiabook #aiabook

LOVED reading Chapter 1 of @BobBurg’s new book, “Adversaries into Allies.”  Get Ch 1 at bit.ly/aiabook #aiabook


 

Facebook & GooglePlus

I’m very excited about my friend, Bob Burg’s new book, “Adversaries into Allies.” I’ve read it and it has Powerful information on how to increase your influence and in such a way that everyone wins! Get Chapter 1 at bit.ly/aiabook

Excited about my friend, Bob Burg’s new book. “Adversaries into Allies.” Get Chapter 1 at bit.ly/aiabook

I loved “The Go-Giver.” Just read an early copy of Bob Burg’s new book. It’s called “Adversaries into Allies.” It’s not a business fable but a book on getting the results you want from others, while helping them to genuinely feel good about themselves, about the situation, and about…you! Get Chapter 1 at bit.ly/aiabook

If you enjoy Bob Burg’s work and teaching style, then you’ll look forward to reading his new book, “Adversaries into Allies.” Get Chapter 1 and see what you think at bit.ly/aiabook  I read an early copy. It’s a must-read.

You can get Chapter 1 of Bob Burg’s newest book. Wow! Check it out at bit.ly/aiabook Bob says it’s his most important book yet. From what I have read, I can understand why!

Want to turn Adversaries into Allies? That’s the title of Bob Burg’s new book. Get Chapter 1 at bit.ly/aiabook

Want to become a master persuader in the most positive way? In his new book, “Adversaries into Allies” Bob Burg shares his Five Principles of Ultimate Influence. Get Ch 1 at bit.ly/aiabook

I LOVED reading Chapter 1 of Bob Burg’s new book, “Adversaries into Allies.”  Get Ch 1 at bit.ly/aiabook


 

LinkedIn

Business leaders and salespeople alike will benefit from Bob Burg’s new book, “Adversaries into Allies.” I read an early-released copy. If you’re in business, you’ll want to read and study this book. You can download Chapter One and you’ll find great value just in that. Powerful information on how to increase your influence and in such a way that everyone wins! Get Chapter 1 at bit.ly/aiabook

I’m very excited about my friend, Bob Burg’s new book, “Adversaries into Allies.” Just get Chapter 1 and already found great value in it. Powerful information on how to increase your influence and in such a way that everyone wins! Get Chapter 1 at bit.ly/aiabook

Excited about my friend, Bob Burg’s new book. “Adversaries into Allies.” Get Chapter 1 at bit.ly/aiabook

I loved “The Go-Giver.” Just read an early copy of Bob Burg’s new book. It’s called “Adversaries into Allies.” It’s not a business fable but a book on getting the results you want from others, while helping them to genuinely feel good about themselves, about the situation, and about…you! Get Chapter 1 at bit.ly/aiabook

If you enjoy Bob Burg’s work and teaching style, then you’ll look forward to reading his new book, “Adversaries into Allies.” Get Chapter 1 and see what you think at bit.ly/aiabook I read an early copy. It’s a must-read.

You can get Chapter 1 of Bob Burg’s newest book. Wow! Check it out at bit.ly/aiabook Bob says it’s his most important book yet. From what I have read, I can understand why!

Want to turn Adversaries into Allies? That’s the title of Bob Burg’s new book. Get Chapter 1 at bit.ly/aiabook

Want to become a master persuader in the most positive way? In his new book, “Adversaries into Allies” Bob Burg shares his Five Principles of Ultimate Influence. Get Ch 1 at bit.ly/aiabook

I LOVED reading Chapter 1 of Bob Burg’s new book, “Adversaries into Allies.”  Get Ch 1 at bit.ly/aiabook


 

GUEST BLOG POSTS

Blog Post #1

How to Say “No” (Graciously and Effectively)
By Bob Burg

Have you ever been asked to do something that you simply didn’t want to do? Yet, saying no was difficult. Perhaps you didn’t want to let them down or even appear selfish.

On the other hand, you really didn’t want to say yes.

Saying no can be difficult, can’t it?

You may have received advice saying that it’s okay to just tell people no! Or, even that “’No’ is a complete sentence!”

Well, despite the momentary feeling of empowerment upon hearing that, saying no, especially like that, is easier said than done.

After all, are you willing to say no in such a way that it offends the person, closes the door on other opportunities or — most importantly — simply runs contrary to your core value of treating people kindly?

Probably not. Especially if you’re the type who has a hard time turning people down anyway.

Good news:

You can say no. And, you can do it with tact, kindness, and in a way that makes the other person feel good about themselves.

How?

Let’s say a friend or colleague asks you to serve on a committee. For whatever reason, you’d rather not. Simply say:

Thank you for your kind offer. While it’s not something I’d like to do, please know how honored {or grateful} I am to be asked.

The key is to say it with kindness and gratitude and with absolutely no defensiveness.

Key point. This is vital: Make no excuses!

Resist the very natural urge to say, “I don’t have time” or something similar. If you do, they’ll attempt to answer your objection. And, when they do you’ll either have to accept (so that you don’t appear to be a liar) or admit that what you said wasn’t really true. Either way, bad feelings will ensue.

Don’t get sucked into that game. The above response along with a genuine smile of gratitude will accomplish your goal. That, and no excuses!

But, what if they persist?

For example, he or she says, “oh, c’mon; why not?” Or, “please, we really need you.”

All you have to do is reply with a sincere smile and say, “I’d just rather not, but thank you so much for considering me.”

The person will clearly understand that you’re not going to accept the position, but cannot possibly be offended because of your gracious, humble and appreciative attitude.

Once you begin training the people in your life (even those who are used to your giving in) that you are able to say no and not be bullied, coerced or guilted into doing something, you will find that, from now on, all it will take is one “no” per request to not be asked again.

Of course there are plenty of times that “yes” is the appropriate response. But, saying no when you should say no allows you to say yes more often when you feel you should say yes.

And, it allows you to do what you do say yes to much more effectively.

————————-

Excerpted from Bob Burg’s new book, Adversaries into Allies. Best known as coauthor of The Go-Giver, Burg’s newest book will help you to become a top influencer and persuader, learning how to consistently obtain the results you want, while helping everyone come away a winner. You can get Chapter One by visiting www.AdversariesintoAllies.com.

 


 

Blog Post #2

Belief Systems and Effective Communication
by Bob Burg

Why is it so often the case that, what we’re absolutely sure we know…turns out to be wrong? Because, we make decisions based on very limited information; information controlled by our personal Belief System.

Our Belief System is a combination of upbringing, environment, schooling, news media, television, movies; really, every experience our mind ever takes in.

It operates unconsciously and drives our thoughts and behaviors without our even being aware of such.

It is also the root cause for practically all miscommunication.

How do we overcome this and communicate much more effectively?

First, we need to become aware that, while we are acting unconsciously out of our own Belief System, the other person is, too. Yes, two very different sets of beliefs are in play!

Next, we practice staying aware; constantly checking that we are making decisions based not on appearances but on what really is.

Here’s an effective way to work within this context in order to practically ensure that both you and the other person come out winners.

When in conflict, ask yourself four questions:

1. How is my personal Belief System distorting the actual truth of the situation?

2. How is his or her personal Belief System distorting the actual truth of the situation?

3. What questions can I ask this person that will clarify my understanding of their version of the truth (their Belief System)?

4. What information can I give that will help them clarify their understanding of my version of the truth (my Belief System)?

As the saying goes, within conflict between two or more people, there are generally three truths: your truth, their truth, and the actual truth (really, those first two truths are actually beliefs).

Through questions, as well as a caring exchange of information, the real truth can usually be discovered, generating understanding, respect and peace. This leads to results in alignment with our Belief Systems in which both people win, feel great about the situation, and about each other.

————————-

Excerpted from Bob Burg’s new book, Adversaries into Allies. Best known as coauthor of The Go-Giver, Burg’s newest book will help you to become a top influencer and persuader, learning how to consistently obtain the results you want, while helping everyone come away a winner. You can get Chapter One by visiting www.AdversariesintoAllies.com.

 


 

Blog Post #3

Communicating Value: Your Responsibility – Not Theirs
by Bob Burg

Both the look of annoyance on my face as well as the pounding, steady rain outside on that dark and dreary afternoon perfectly represented how I felt. It was nearly 30 years ago, after an appointment with a prospect, in one of my first sales jobs…yet, I remember it so very clearly. Why the foul mood?

I had just returned to the office, disgusted that my prospect just didn’t “get it.” He said “no” despite the fact that the product I represented – a terrific product, a wonderful product! – would have helped him and his family immeasurably.

I was disgusted at my prospect for not understanding. Fortunately, an executive at the company took me aside and said, “Burg, always remember…

‘When the shooter misses the target, it ain’t the target’s fault.’”

Wow! Talk about a wake up call!

I immediately understood this to mean that it was MY responsibility to communicate (both through speaking and, more importantly, via asking questions and listening) the benefits correctly, not the prospect’s responsibility to hear it correctly. That piece of unsolicited — but very appreciated — advice made a huge difference in my sales career, as well as in my personal life.

Leadership and sales. It’s all about influence. And, influence is all about effectively communicating the value you are providing others; and how this value aligns with their specific wants, needs and desires.

In other words, effective communication is not about us, but about the other person, and how what we are selling will touch their lives. Not as we see it as being of value but as they see it.

However, while it’s not about us…the onus of communication is. It is our responsibility to ensure that we both understand, and are understood.

People who can do that consistently are those with Ultimate Influence.

————————-

Excerpted from Bob Burg’s new book, Adversaries into Allies. Best known as coauthor of The Go-Giver, Burg’s newest book will help you to become a top influencer and persuader, learning how to consistently obtain the results you want, while helping everyone come away a winner. You can get Chapter One by visiting www.AdversariesintoAllies.com.


 

Blog Post #4

Positive Expectation and Ultimate Influence
By Bob Burg

“Expecting someone to be helpful doesn’t change them, it changes you.  And that is what changes them.”

On a very basic level, influence can be defined as the ability to move a person or persons to a desired action, usually within the context of a specific goal. However, when accomplished correctly, this has nothing to do with cajoling, pushing or manipulating others. It does mean that you can consistently obtain satisfaction and reach your goals while building others; touching their lives in a very positive, value-based way.

You’re about to share your product or service with a prospect known to be a real bear. Or, you’re about to ask the cranky-looking customer service representative to exchange an item you don’t like but without a receipt. Or it could be any situation where you need to turn a potential “adversary” into an ally.

Both for long-term and immediate results, act towards that person believing they’re going to want to give you exactly what you desire.

No, we’re not talking about hocus-pocus or “magical thinking!!”

What happens is that, when you predetermine someone’s attitude or action in your own mind as being positive and helpful, you yourself take on a corresponding attitude. That is the key! Yes, you change, which transfers directly into him or her changing their original attitude and acting in the appropriate solution-oriented manner.

After all, how can he not like someone who likes him so much and expects from him only the best?

Apply this consistently. It will change the results you usually get and you’ll find this makes your actions much more productive and your life a lot less stressful!

You’re on your way to attaining Ultimate Influence.

————————-

Excerpted from Bob Burg’s new book, Adversaries into Allies. Best known as coauthor of The Go-Giver, Burg’s newest book will help you to become a top influencer and persuader, learning how to consistently obtain the results you want, while helping everyone come away a winner. You can get Chapter One by visiting www.AdversariesintoAllies.com.


 

SUGGESTED BLOG POST AUTHORED BY YOU OR CAN BE USED FOR A SOLO EMAILING

If you’re planning to do a solo emailing, the following is for your use in whatever way you’d like to use it: either as-is or taking any parts from it and adding your own thoughts. Or, feel free to use none of it and use ONLY your own thoughts. This is just to make it easier for you, as requested by several people taking part in this launch. In other words, it’s simply meant to be of help. 🙂

Bob

 


 

Short Version

Suggested Subject lines: 

New Book Shows How to Turn Adversaries into Allies

Want to Turn Adversaries into Allies?

Influence and Persuade with Tact, Class, and Integrity

or

Whatever title or subject line you feel would work best.

By Your Name

I just read a fantastic new book by Bob Burg. You might be familiar with his previous book, “The Go-Giver” which he coauthored with John David Mann. Written as a business parable with an inspiring lesson, it was a major hit, selling over 300,000 copies and translated into 29 languages.

This one is not a parable. It IS a life-lesson. Actually, a series of them, basically teaching the reader how to obtain personal satisfaction when dealing with others – even those difficult people (both well-intended and otherwise) we might come across. It’s written in a warm and friendly style, but the author, as he’s known to do, looks at life and people – and what motivates them to think and act in certain ways – very realistically. And, his advice for developing sustainable influence and powerful persuasion skills has proved to work for the many years he’s both taught this to others, and lived it himself.

You can read the introduction and Chapter One by visiting www.AdversariesintoAllies.com and take a look just at what you learn there.

But, what Burg feels strongly about is that it’s not just a matter of influencing and persuading others; it’s doing so the *right way* so that the other person feels good about themselves, about the situation, and about you. In other words, everyone involved comes away a winner.

Adam Grant, whose recent bestseller, Give and Take took the business world by storm about six months ago, hits it right on the head when he says:

“‘Adversaries into Allies’ is full of practical wisdom for becoming more persuasive while keeping your integrity intact.”

And, that’s key. Burg shows not just how to influence and persuade others powerfully, but how to do so with class, kindness and integrity.

Let’s face it, in the real world, every single day we are faced with the task of persuading others. It could be as simple as dealing successfully with a rude customer service rep. It might be closing the sale with the big but elusive client. It might be something as mundane as getting your spouse to take out the trash!

And every single day, we face resistance. We might even see the other person as an adversary and tend to resort to coercion and manipulation in an effort to win, to get our way. But this mentality will net only short term results… if even that! Leaving the other person feeling coerced or taken advantage of will only cause their resistance in the future and possible even elicit their sabotage in the present.

According to Burg, there’s a much better way. It’s more fun, and a lot more effective. For both immediate and long-term, sustainable results, helping people make decisions that are not only in your best interest, but in alignment with their best interests as well, is the way to go.

Doing this effective, consistently, and predictably, however, will happen only through understanding Burg’s Five Principles of Ultimate Influence. They are:

1. Control your own emotions

2. Understand the clash of belief systems

3. Acknowledge their ego

4. Set the proper frame

5. Communicate with tact and empathy.

After he briefly explains these five, he then takes you through real-world, practical examples that will show you how to obtain personal satisfaction on a constant and continual basis, while truly becoming a master of “people skills.”

And, to quote Burg, “your life, and your business, will most likely be a lot more fun, a lot less stressful, and a lot more profitable.”

I had the opportunity to read the book before it was released to the public. I recommend it very highly. But, you don’t have to just take my word for it. Visit www.AdversariesintoAllies.com and get the Introduction and Chapter One. Then buy the book. You’ll be glad you did.


 

Long Version

Suggested Subject lines: 

New Book Shows How to Turn Adversaries into Allies

Want to Turn Adversaries into Allies?

Influence and Persuade with Tact, Class, and Integrity

or

Whatever title or subject line you feel would work best.

By Your Name

I just read a fantastic new book by Bob Burg. You might be familiar with his previous book, “The Go-Giver” which he coauthored with John David Mann. Written as a business parable with an inspiring lesson, it was a major hit, selling over 300,000 copies and translated into 29 languages.

This one is not a parable. It IS a life-lesson. Actually, a series of them, basically teaching the reader how to obtain personal satisfaction when dealing with others — even those difficult people (both well-intended and otherwise) we might come across. It’s written in a warm and friendly style, but he looks at life and people — and what motivates people to think and act in certain ways — in a very realistic way. And, his advice for developing sustainable influence and powerful persuasion skills has proved to work for the many years he’s both taught this to others, and lived it himself.

You can get the introduction and Chapter One by visiting www.AdversariesintoAllies.com and take a look just at what you learn there.

But,what Burg feels strongly about is that it’s not just a matter of influencing and persuading others; it’s doing so the *right way* so that the other person feels good about themselves, about the situation, and about you. In other words, everyone involved comes away a winner.

Adam Grant, whose recent bestseller, Give and Take took the business world by storm about six months ago, hits it right on the head when he says:

“‘Adversaries into Allies’ is full of practical wisdom for becoming more persuasive while keeping your integrity intact.”

And, that’s key. Burg shows not just how to influence and persuade others powerfully, but how to do so with class, kindness and integrity.

 What is influence?

On a very basic level, influence is simply the ability to move a person (or persons) to a desired action; usually within the context of a certain goal.

What it really is, however, is pull. Yes, pull. (As the author says, “you never hear people say, ‘Wow, that Karen sure is influential. She has a lot of…push!’”) J

Great influencers — whether CEO’s, Entrepreneurs, Sales Professionals, Clergy, Parents, Teachers, etc. — attract people; they attract people to themselves and to their ideas. And, they’re able to do this because their focus is on how to best benefit those they are influencing.

And, these leaders are persuasive in the most positive and benevolent sense of the word.

Let’s face it, in the real world, every single day we are faced with the task of persuading others. It could be as simple as dealing successfully with a rude customer service rep. It might be closing the sale with the big but elusive client. It might be something as mundane as getting your spouse to take out the trash!

And every single day, we face resistance. We might even see the other person as an adversary and tend to resort to coercion and manipulation in an effort to win, to get our way. But this mentality will net only short term results… if even that! Leaving the other person feeling coerced or taken advantage of will only cause their resistance in the future and possible even elicit their sabotage in the present.

According to Burg, there’s a much better way. It’s more fun, and a lot more effective. For both immediate and long-term, sustainable results, helping people make decisions that are not only in your best interest, but in alignment with their best interests as well, is the way to go.

Doing this effective, consistently, and predictably, however, takes influence.

In ADVERSARIES into ALLIES, you’ll learn how to simply and effectively master the Five Principles of Ultimate Influence—the ability to get the results you want from others while making them feel genuinely good… about themselves, the process, and about you:

  1. Control your own emotions: Responding calmly rather than allowing your emotions to get the better of you will ensure not putting others on the defensive but rather help them remain open to your ideas.
  2. Understand the clash of belief systems: Every individual operates based on an unconscious set of beliefs, experiences, and ideas, which are most likely very different from yours. Understand this and you can avoid confusion and numerous misunderstandings that stand in the way of most people’s ability to influence.
  3. Acknowledge their ego: People want to feel good about themselves; if you make someone genuinely feel good, you’re one step closer to making an ally.
  4. Set the proper frame: People react and respond to other people. Approach potential conflicts from a position of benevolence, resolution, and helpfulness and they will follow suit. Vital: being able to reset another’s already existing negative frame.
  5. Communicate with tact and empathy: While the first four principles are vital, this is what brings it all home. Saying the right thing at the right time makes all the difference in terms of moving people to your side of the issue and taking the appropriate action that benefits all concerned.

After he briefly explains these five, he then takes you through real-world, practical examples that will show you how to obtain personal satisfaction on a constant and continual basis, while truly becoming a master of “people skills.”

And, to quote Burg, “your life, and your business, will most likely be a lot more fun, a lot less stressful, and a lot more profitable.”

I had the opportunity to read the book before it was released to the public. I recommend it very highly. But, you don’t have to just take my word for it. Visit www.AdversariesintoAllies.com and get the Introduction and Chapter One. Then buy the book. You’ll be glad you did.

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