Great salesmanship/saleswomanship is never *about* the salesperson (though they certainly play an important role in the process).
It’s never *about* the strategies, the techniques, or the tactics (even though they are important to know).
It’s never even *about* the product or service. (Yes, as vitally important as that is…it isn’t what it’s actually about.)
Then what is sales *really* about?
It’s actually about the other person — that person whose life you touch and whose life you have the opportunity to add immense value to.
Ultimately, it’s *about* that person whose life becomes better…simply as a result of you being part of it!
And the very best salespeople — the champion salespeople and the sustainably highest income-producing salespeople — know this and operate from this foundational premise.
Exercise: Consider the most successful salespeople you know or know of, and note how their focus in this regard helped them rise to the very top of their profession.
