What is the most profitable way to do business? Place *their* interests first!
Please understand — placing your customer’s interests before your own is *not* in any way self-sacrificial.
After all, nobody’s going to buy from you because *you* have a quota to meet or because you need the money or even just because you’re a really nice person.
Key Point: Customers are going to buy from you *only* because they believe that they will be better off by doing so than by not doing so — in other words, that *they* will benefit.
That’s human nature, and there’s absolutely nothing wrong with that.
Actually, this is *great* news for that entrepreneur or sales professional who truly and authentically cares about bringing immense value to the lives of others.
Conclusion: If you want to dramatically increase the chances of a sale taking place…then focus on THEIR needs — not yours.
Exercise: Reflect upon the difference in your own sales and leadership results when your focus is not on yourself but rather on the other person.
