I try to keep in mind that whenever I’m tempted to begin a statement with “The fact of the matter is…” there’s a good chance that:
- It’s really just my opinion, and…
- Even if what I’ve said *is* true, it’s more likely to elicit resistance in the listener as opposed to agreement.
Key Point: On the other hand, as Benjamin Franklin came to realize in developing his excellent communication skills, it’s actually much more persuasive to begin a statement with the words “in my opinion,” “it appears to me,” “if I’m not mistaken,” etc.
He found humility to be significantly more persuasive than dogmatism.
Question: What do *you* think? Are you more likely to be influenced and persuaded by those who are dogmatic in their approach or by those who are more “Franklin-like?” How do you feel others are more likely to be influenced and persuaded?
Exercise: As you share your thoughts and opinions with others, be aware of how you frame certain statements, and notice how people respond to them.





