Lisa Earle McLeod is the author of Selling with Noble Purpose, a book that basically shows how and why those whose actual purpose in selling what they sell is greater than the money…actually make more money.
In a recent post she wrote:
“People often ask me: How do you balance Noble Purpose with the need to make a profit? My answer is, you don’t balance Noble Purpose against profits. Successful organizations make more profits because their Noble Purpose drives their business decisions.”
When thinking about it this makes total sense. Not only is there no dichotomy between selling this way and making a profit, the two are absolutely aligned. When your purpose in selling your product or service is noble your focus is totally and absolutely on the value you bring to your customer. The customer feels this; he or she understands this and is much more likely to buy from you.
This — of course — aligns with John David Mann’s and my statement from Go-Givers Sell More that, “Money is an echo of value. It’s the thunder to value’s lightning.”
Yes, Lisa’s philosophy of Selling with Noble Purpose is not “la la”…it’s not “out there” and it’s not in any way self-sacrificial.
Far from having to balance anything…it’s the most congruent and harmonious way to do business. It’s also the most profitable way of doing business one can possibly imagine while bringing ultimate value to others.
Now THAT’S a win all the way around!
And, as Lisa says:
“When Noble Purpose guides your business, you make more money. When Noble Purpose guides your life, you become happier and more successful.”
Question: What is YOUR Noble Purpose in sales? How about in life?
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Hi Bob!
I remember you doing an interview with Lisa about her book sometime ago and I also remember that it not only made sense but it was great to know that it also works!
Just recently, without consciously thinking about it, I figure out MY noble purpose when I realized that I could just focus on where I am and the people that are around me right now and help them lead their careers, become their own brand manager’s and share their gifts with the World.
Right now, I’m helping someone who just got graduated from college (Biology) to find a way to get paid to do what she does best. On the other hand, I’ve been quite busy building high-performance teams that are constantly looking for better ways to improve and grow their skills so they can deliver outstanding results that turn our clients into raving fans!
It’s been an incredible journey since I had the chance to interview you! I hope that you’re having a terrific 2015 so far!
Bob,
Great post and sounds like a fantastic book too! Thank you for taking the time to share it.
Steve: Thank you. So glad you enjoyed the post. Yes, Lisa’s book IS fantastic. One of my all-time favorites! I believe that every salesperson and every sales team should make a study of her book!
Bruno: Thank you for sharing that. I continue to be very impressed with you and your phenomenal progress. Keep up the great work along with your noble purpose, my friend!