If you’re a fan of Sally Hogshead — like I am — you were captivated by her first book, FASCINATE. Sally, a former award-winning copywriter and advertising agency owner, provided the reader with an in-depth and complete look at what triggers fascination and how companies tapped into these concepts in order to make their products and ideas irresistible to consumers.
In her newest book, How The World Sees YOU, she applies that wisdom as it relates to your personal brand. And, this is key because, as Sally says, “the greatest value you can add is to be more of yourself.”
As she explains, “once you know what makes you valuable to others, you’re more authentic and confident, and more able to make a positive impression. It all begins with understanding how the world sees you — at your best.”
In Sally’s always fascinating way she outlines how you can tap into your greatest of strengths, create better relationships, grow your business, and become distinctly valuable to those who matter most.
Enjoy the chat!
Wow — I guess “fascinating” doesn’t even begin to describe her, does it? So, what is your…anthem? Take whatever time you need to figure it out. It’ll be well worth your while. And, of course be sure and pick up her book.
Discover Your Fascination Advantage™
Here’s the link to take the complimentary Fascination Advantage Assessment: HowToFascinate.com/You
Enter the book code: SUCCESS14
TECHNICAL NOTE: If you are having trouble playing the interview, please make sure Adobe Flash Player is installed in your web browser. If not, then download Flash Player. Or right-click here and select “Save Link As…” to download the audio file to your computer.
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Fascinating discussion and really fun, free assessment. Very provocative……thank you!
Kathleen: Thank YOU. I appreciate your kind (and fascinating) feedback! 🙂
This really was fascinating! Took the assessment, and I must say… She nailed me! Thanks!!
Gen: Awesome! Indeed, she’s amazing, isn’t she?! Thank you for your feedback!
Hello everyone! I’m Lura, a member of Team Fascinate. I encourage everyone to take the assessment and share their results in the comments. I’m the Defender!
Hi Lura: Welcome. We LOVE Sally!!!!!
Hi Bob
Just saw this post. Thank you for the interview (and all the other interviews and things you do for the community!).
I’m trying to get to the complimentary Fascination Advantage Assessment here:
https://portal.howtofascinate.com/you
But the page says the Book Code you provide above (SUCCESS14) is not valid. Has it expired? Do you have another one?
As always, thank you!
Bryan
Hi Bryan, my pleasure. Thank you for your kind words. Yes, I believe that was just a promotion for a limited time. To contact Sally’s company feel free to visit http://www.howtofascinate.com/. Thank you, Bryan!