Recently, on my Facebook page, I posted:
“Profit is a reward for satisfying the desire of someone else.”
~ Harry Browne, The Secret of Selling Anything*
Sounds pretty simple, doesn’t it? And, it is. But it’s something many don’t realize. Yet, in a free-market based economy, that’s what it all comes down to.
If we desire to have a healthy and profitable business, we must please the marketplace of consumers we serve.
This is why Free-Market Capitalism, to the degree it is allowed to exist, by it’s very nature actually benefits the consumer even more than the business person. After all, it’s the consumer who ultimately makes the decision. And he or she says yes only if they value owning the product or service more than the money they are being asked to exchange for it.
Thus, only those business people who are focused on pleasing the consumer will have that healthy and sustainably profitable business.
As Harry said, the secret of success is:
“Find out what people want and help them get it!”
And, to do this, the successful salesperson must recognize that — when it comes right down to it — it’s all about the consumer, not the salesperson.
* This magnificent book was published posthumously from a manuscript written by a hero of mine and a treasured mentor, Harry Browne in 1966. It may be ordered in paperback form online via The System Press or directly by telephone at 1-845-757-5037. Or, you can order the kindle version at Amazon.com.