Want to be a hugely profitable salesperson or business owner? Then understand that – to the degree you focus on providing value to others, and effectively communicating that value to others, that’s the degree you will profit.
You already know that. And, a sales professional who understands this is already way ahead in the game.
But, there’s one more thing, and this is what truly separates the good salespeople from the great…they sell with a Noble Purpose.
What exactly does that mean? I invite you to find out in this interview with the remarkable Lisa Earle McLeod.
She has just come out with an absolutely brilliant book entitled, Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud.
This book is a must for anyone who is determined to hit THE top level in their sales career. The wisdom she shares in our chat will definitely start you toward that path.
What about the big question that Lisa shared at the end? Can you see where that one question can make a huge difference both for those you serve and in your own bottom line? Really dig deep and answer that for yourself.
And, if you’d like…feel free to share it with us here, as well!
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Bob, I have to tell you, you have been an incredible influence in my life. I read and reread the Go Giver and it inspires me each time. I tell everyone I know to read this book. I told my son’s business teacher this should be required reading for his class and now your book is on his reading list. Thanks for all you do.
Dave: What a terrific (and VERY appreciated!) compliment. Very kind of you to say. I’m so glad you’ve found John David Mann’s and my book to add value to your life. And, thank you for being such an amazing Ambassador of the book and its message. Please know how much that means to me!
Once again, thank you so much for sharing this powerful interview with us!
I believe that one of the things that we, as Human-beings, are wired to do is to live a meaningful Life. Having a worthwhile Purpose to live for is a key element in living a meaningful Life!
This is just as important in Life and in Business and that’s why Lisa’s research on the book is so important!
Business Leaders can’t afford to keep creating cold mission statements that are designed to be read only on a business plan! A purpose-driven mission is something that should be designed to be lived on a day-to-day basis!
If you’re selling and, if I may add, if you’re not leading your business with a noble purpose, your top performers will find someone else that will OR, like me, will create their own purpose to serve!
Like Ken Blanchard says, when there’s no higher purpose to serve, people will start serving what’s left: themselves!
That’s why I started my own journey on The Rabbit Way to equip and empower Online Dreampreneurs to start living a Life worth dying for! For me, that’s a noble purpose that’s worthy of every breath I take!
As always Bob, your interviews are a priceless source of wisdom! Anyone who’s serious about growing to become a better leader and a better person, should be following you!
And well done Lisa!
Bruno: What a very kind and thoughtful comment. Thank you!
Interesting interview with an inspiring message. Embracing what you do (selling or otherwise) with a sense of noble purpose is very powerful. It’s a great way to add more satisfaction and success to your work and your life. Thanks for sharing this, Bob!
Stephen: Thank you. Indeed, both more personal satisfaction and a significant increase in income. The cool thing is that when you sell with a Noble Purpose as lisa describes, everyone benefits! Thanks for sharing with us!
Bob, thanks for the great post and the great interview! I cannot hear this reminder about this message enough! 🙂 I just posted a link to your post along with a sample of the purpose/mission statements that we utilize here at The Good Dog (my business), on the Train The Trainers seminar page. This is the seminar/workshop program I co-host that trains up and coming dog trainers how to master both the hands-on dog training skills as well as the business/sales/marketing/social media/self-development side of things. I cover many of The Go-giver principles and have TGG book as well as your blog in the recommended reading/viewing. (Of course)
I love helping people develop a different association and approach to sales (and money). So many folks are resistant to the term (as well as having hang-ups about making money), so it’s wonderful to show them that sales and revenue are created by creating value/solving problems/enriching/helping, rather than simply attempting to technique people out of their dough. Once people get a different feel for what sales are truly about they start to feel better about putting themselves out there, making money and building their business. 🙂
So thanks from all of us! 🙂
Sean: Thank YOU, both for your kind words and for sharing such great wisdom with us. You continue to impress, my friend. Very proud of you and all you are doing!
Great interview Bob and Lisa. I already ordered the book and signed up for the videos (thank you!).
This validates everything I believe about building companies with purpose versus focusing just on the numbers. Huge improvement in bottom line as a bonus or I should actually say, because of the shift in focus.
I look forward to reading the book.
Doug: Thank you. And, yes, knowing you as I do and how very successful you are in business, it doesn’t surprise me at all that you would find Lisa’s information to be very relatable. Thank you for sharing your thoughts with us!
Great Interview as always and everytime like Mark Sanborn’s “The Fred Factor” when a Person or Sales person goes above and beyond and is seeing beyond the $$ and are instead focusing on the clients needs and Value hands down they will be the ones that thrive. And of course like your book Bob the “Go Giver” I look forward to reading this book
Carly: Thank you. Indeed, the important part is where you put the *focus.” As Lisa and Mark so effectively communicate in their books, focus on how to best serve others and your business will thrive!
Thanks for this interview.
Last year I interviewed for an Account Executive position. The company had decided to focus on marketing/consultant types instead of salespeople. When they found out that I wouldn’t be driven by commissions to close the deal they were concerned I couldn’t close and asked what would drive me. I talked about purpose (without using that word) and said that the money is lagniappe. The money comes as you say in the interview as an “echo of value.” I got quizzical looks, and they quickly moved to another subject. I never got to tell them that I had closed 6-figure music license deals on a regular basis or other “sales” examples using the same approach. That position remains unfilled.
Jennifer: What an amazing, powerful and sad story (sad for them). Thank you for sharing that with us – great lessons to be gained.
I just ordered Lisa’s book and can’t wait to devour it when it arrives! With sales team development as the focus of my Go-Giver Coaching programs, this will be a treasured resource that will be shared with everyone I know in this ‘Noble’ profession. Thank you Lisa for creating it and thank you Bob for connecting us to it!
Julie: knowing you as I do, you’re going to LOVE Lisa’s book. Can’t wait to hear your thoughts on it!
Bob, thanks for the great post and the great interview.
I already ordered the book and signed up for the videos (thank you!).
Mary: My pleasure, and thank YOU. Enjoy and prosper, my friend!