He happens to be one of the most brilliant marketers (though, he would use the term, “unmarketer”) I’ve ever met. His first book, Unmarketing was one of the best on the topic I’ve ever read.
His newest is actually two books in one. On the front it’s entitled, The Book of Business Awesome and on the back, it’s The Book of Business UnAwesome.
Yep, leave it to Scott. 🙂
Contained in this easy, entertaining but very powerful read are valuable lessons regarding how businesses can be hurt or helped by their actions online and off. Included are examples from the world of marketing, branding, human resources, public relations, social media and customer service.
One lesson that runs throughout the book — and one reason why I believe the teachings are so valuable to everyone from the corporate CEO to the one-person business — is that it isn’t companies that are awesome (or un-awesome), but people who are such. Some of the examples are mind-blowing both positively and negatively.
So, enjoy this chat with the totally Awesome Scott Stratten.
What was the main takeaway you gained from Scott during this discussion? Is it something you can apply right away?
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