Before we can influence others, we must first be able to influence ourselves that we have something of value to offer. I mean, if *we* wouldn’t listen to us…why would anyone else?
At my live programs, I often bring up the story of my great friend, Amy Wells, owner of The Bridal Salon of San Antonio, Texas. After attending a program she decided to shift one part of her business model — from discounting (an industry norm) to selling at full price — by focusing on the value she could provide to her clients.
“When you sell on price you are a commodity.
When you sell on value you are a resource.”
As Amy told me during a recent conversation, “first, I had to really understand the value I had to offer them. Once I understood it myself, communicating it to them became easy.”
The influence you have on others is a direct result of the influence you first have on yourself.
So, readers and friends…how do you influence yourself regarding the exceptional value you have to offer your prospects, customers and clients?