Business is mainly about two things; providing truly exceptional value to those you serve…and making a profit. One without the other simply doesn’t work (unless, by work, you mean going out of business and not being able to serve those who want to do business with you). 😉
In this interview, I speak with my friend, Jim Palmer. He says that “no matter what your main purpose or reason is for starting a business, it must be profitable to sustain and grow.” A successful, profitable business can provide you with freedom and financial security as well as the opportunity to improve the lives of many.
Jim’s bottom line is really that if you’re going to start and run a business, you should make it as profitable as you can. And, I agree.
In his newest book, The Fastest Way to Higher Profits: 19 Immediate Profit-Enhancing Strategies You Can Use Today, he explains how to do this in a way that your customers benefit greatly. And, in our interview, he shares some very helpful, insightful methods. The first thing he suggests is raising your prices. Why is that important? And, how do you best do it? You’ll find out from Jim.
Enjoy the interview which is, for the first time, placed here on this blog. Speaking of which, I’d love your feedback; do you enjoy this new format? Or would you rather receive the interviews the way we’ve done it over the past few years; via a separate web page? We’ll try this a few times while receiving (and paying very close attention to) your feedback.
Check out Jim’s book: www.HigherProfitsBook.com
NOTE: In order to not miss any future interviews, as well as to download first chapters from several of my books, and receive four value-packed special reports, fill in your first name and email address in the sign-up form above.
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I’ve been an entrepreneur for most of my life. I wish I would have had this guidance when I embarked on my journey.
Thank you for your comment, Mike. Yes, Jim is a very wise mentor to – and example for – many!
Great interview Bob. Will be getting this book soon. You and jim make some great points in this brief 15 min interview. Lots of knowledge and info in such a short time. You are a genius at that. getting so much Value in every minute. Thank you.
Also, wanted to let you know, your latest book is up and featured on our site and Mark Sanborn kicked off the guest blog series today. Awesome. Yours will be up later this month.
Thanks again so much for all you do and your continued support and encouragement.
Al
Al, great to hear from you. Thank you for your always kind words. Read Mark’s post on your blog this morning. Excellent.And, yes, Jim shares some superb info in his book. Thanks again!
I can not wait to get this book and what a fantastic interview!
BTW- I do like this format as opposed the independent emails.
Another important downside of low pricing is that it attracts more leechers. The people who want to get something for nothing. Higher prices tend to keep the leechers away and instead attracts valued customers who have thw prosperity mindset.
Martin