Business is mainly about two things; providing truly exceptional value to those you serve…and making a profit. One without the other simply doesn’t work (unless, by work, you mean going out of business and not being able to serve those who want to do business with you). 😉
In this interview, I speak with my friend, Jim Palmer. He says that “no matter what your main purpose or reason is for starting a business, it must be profitable to sustain and grow.” A successful, profitable business can provide you with freedom and financial security as well as the opportunity to improve the lives of many.
Jim’s bottom line is really that if you’re going to start and run a business, you should make it as profitable as you can. And, I agree.
In his newest book, The Fastest Way to Higher Profits: 19 Immediate Profit-Enhancing Strategies You Can Use Today, he explains how to do this in a way that your customers benefit greatly. And, in our interview, he shares some very helpful, insightful methods. The first thing he suggests is raising your prices. Why is that important? And, how do you best do it? You’ll find out from Jim.
Enjoy the interview which is, for the first time, placed here on this blog. Speaking of which, I’d love your feedback; do you enjoy this new format? Or would you rather receive the interviews the way we’ve done it over the past few years; via a separate web page? We’ll try this a few times while receiving (and paying very close attention to) your feedback.
Check out Jim’s book: www.HigherProfitsBook.com
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