Perhaps the term, “Branding” has made it’s way into Buzzword Status. It seems as though the word is everywhere, with lots of experts showing us how to do it better. Well, there’s a good reason: it’s important! With more and more businesses and more and more media combining to bring us more and more messages (a/k/a interruptions) the ability to cut through the noise and be positioned as the resource of choice in your field is ever more vital.
Regarding the proliferation of experts, there are indeed some excellent ones. One of them, John Morgan, has been doing it very successfully for clients large and small for quite a while now. He’s finally put his knowledge and wisdom in a new book and — in an excellent piece of branding — entitled it, Brand Against The Machine.
In this discussion, we look at topics such as what branding is, and what it is not! Why we should brand. The difference between marketing and branding. Why your brand must stand for something. Why you need not be a celebrity in order to powerfully brand yourself. And most counter-intuitively, why #1 is perhaps the worst number in business!
John is a great guy; very knowledgeable and with a terrific message.
Enjoy our chat!
Have you branded yourself effectively? How did you do it? What concepts, thoughts and ideas did you take away from John’s advice that you can begin to think about and apply right away? Please feel free to share them with us.
To learn more about John’s book, visit BrandAgainstTheMachine.com
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