Joe knows from whence he speak. He was named by the Guinness Book of World Records as “The Greatest Salesman in The World” for 12 years in a row after having sold more cars than anyone else on the planet. And, we’re not talking fleet sales, but individual, new car sales. WOW! And, he did this via relationship-building and lots and lots of referrals.
In a recent tweet, referring to the many connections people have on Twitter he wrote:
“The law of 250 may be even more now with the internet! Think of all the people waiting to be impacted in a positive way.”
Of course, Joe being quite savvy, he knows that most of the people with whom we are connected or with whom we are “friends” are not people who we could genuinely say are true friends. However, many of them are…virtually or not. I’ll go so far as to say that some of the people I treasure most as friends I either met first on Twitter or Facebook, or have met only on Twitter or Facebook!
Social Media certainly provides us with the opportunity to get to know people we most likely would never have had the opportunity to meet had it not been for these platforms. The key however (in my opinion), is understanding that every component of building a true and value-based friendship and/or business relationship holds just as true online as offline. Quantity does not necessarily equal quality.
It still comes down to, “All things being equal, people will do business with, and refer business to, those people they know, like and trust.”
So, while having 35,000 or 100,000 or 15,673 or 2,175 connections on Twitter and 3,017 “friends” on Facebook doesn’t tell the whole story, it certainly provides an opportunity to provide value to the lives of more people than we might have otherwise.
And, as Joe suggests: “Think of all the people waiting to be impacted in a positive way.”