To edify, according to one definition in Webster’s, is “to build.” When you edify a person, you literally build them up in the minds of other people and, perhaps most importantly, in their own mind, as well.
Edify a person, to others and to themselves, even for the things you wish they would do. They’ll soon begin to “believe their own press” and start adopting the traits and behaviors for which they are being edified.
“Jim sure is precise in the way he fills out his reports.”
“Mary, I love how you always handle people with such great tact.”
“My spouse is the most supportive partner in the world.”
“Dave, one thing about you—you may be direct, but you are always fair.”
When in doubt as to what to say about someone or to someone—edify! You can hardly ever go wrong.
For an example of how edification helps you in the selling process, click here for this brief video.