In a recent issue of his Monday Morning Memo™ , noted consultant Alan Weiss, Ph.D. wrote:
Almost all organizations (public and private, large and small) have three potential interactions with customers and clients: products, services, and relationships. If you focus merely on product, you’re engaged in a price-sensitive commodity. If you focus also on service, you can differentiate and demonstrate more value. However, by including a focus on your relationships with customers you can develop loyal evangelists of your business who will always give you the benefit of the doubt in good times and bad.
John and I define value as, “The relative worth or desirability of a thing to the end user or beholder.” And, while there are most likely thousands of ways to provide value, they tend to fall under five categories: Excellence, Consistency, Attention, Empathy and Appreciation.
Taking Dr. Weiss’ wise words to heart, what are some examples of relationship-building value (resulting in loyal evangelists) you utilize in your business and experience toward you from other successful businesses?