Their intent is totally opposite, isn’t it? After all, one aims to out-point or even harm the other person (yes, that would be boxing) 🙂 and the other to help them. Yet, there is also a similarity. In this video, we’ll see that both call on you not only to be effective with every move, but to leave yourself in position for the next move, or follow-up.
Action idea: write out every step of your selling process and find a pattern where those two “things” are continually taking place. This will ensure that every move you make gets you closer to the end result; making a positive impact on someone’s life through your terrific product or service.
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Cool analogy Bob!
I love sales weeks like this. The other companies have left the “gym” this week because as we all know “you can’t sell in a holiday week.” We will keep ourselves in fighting shape by working out all week and earning market share.
Happy Holidays and Merry Christmas to you!
Yes, Bob, great points. It’s so easy to get caught up in the efficiency of the current action that we forget that it’s only a step in a bigger process. For me thinking about effectiveness instead of efficiency positions the current action in terms of the result it’s designed to achieve. As you point out, a big part of that result is to position yourself for the next action.
Love it Bob! Great way to get people thinking about the process. I’m a fanatic of deconstructing things to understand the hell out of them! Great post, great video.
RC
Great vid & post!
Thanks for taking the time to ensure that even during the busy holidays, we still have terrific information!
Blessings,
g
Rich, that’s a great lesson you brought up right there. Thank you!
Jim, another great point. Wow!
Geneva, as always, very kind of you to say!
Ryan, hadn’t thought of that. Thank you for pointing it out!