In last week’s Video Brief we discussed the importance of sending a personalized, handwritten note card as the first follow-up step after having just met a new potential customer and/or referral source. But, that’s just a start. How do you continue to build your value in their mind? In this week’s video, we take a look.
Take some time to go through the action idea. It’s actually a very fun exercise and you’ll most likely be extremely surprised with how much you have to work with.
In Part Three we’ll introduce an extremely powerful and profitable follow-up tool.