As we’ve discussed in prior articles, our ego is a motivating factor for much of what we do. This affects every relationship and every aspect of life, including sales. The salesperson has an ego and the prospect or client has an ego. Whether ego is good or bad isn’t the question (in my opinion, it is neither…it simply is what it is and depending upon the situation can either work for us or against us; for humankind or against it), nor is it the problem.
The problem is that typically, while we are being controlled by our ego, we are not aware of the fact that we are being controlled by our ego. In this week’s Video Brief, let’s begin to look at how this relates to the sales process while digging into it deeper in Part 2.
The action idea for this week is really nothing more than making a study of the ego; yours, theirs, everyone’s. And, just as importantly, staying totally conscious of it. As you do this, you’ll be continually amazed by both your self-discovery and a greater awareness of human ego overall.