In a previous video, we looked at four benefits of having a referred prospect.
With referred prospects…
- It is easier to set the appointment.
- Price is less of an issue, so you can sell on value rather than on price.
- It’s easier to complete the transaction.
- They are already of the mindset that that is how you do business (since that is how they met you).
Let’s look a bit deeper at each one. This video will focus on the benefit of “borrowed influence.
In the next Video Brief we’ll look closer at the benefit of being able to sell on value rather than on price.
And, of course…Make it a GREAT Endless Referrals week!