In Part One we discussed the idea that the meanings of words and phrases one hears are first translated and interpreted by their individual belief system, and then show up as feelings based on such. In Part Two, we looked at this through the perspective of sales.
In a discussion on my Facebook page regarding the sales aspect, the awesome Dondi Scumaci, author of the terrific new book, Career Moves wrote, “We absolutely must talk about what we are and what we can do! There is a positive frame (not spin) for every message.”
What a great example of words that literally mean about the same thing, yet bring forth two very different emotions. Actually, I guess the word, “frame” is, itself somewhat emotionless. You can frame something positively and that’s fine. Ahh, but “spin” is different, isn’t it? Politicians, big corporations and PR firms are known to “spin the…truth”, right? And, even if you say “positive spin” it still means (or feels like) it’s really a “lie with some dressing on it.”
Here’s a cool example, in my opinion, of wordpower. I was on the telephone with my great friend, Dr. Mollie Marti, who is the creator of Best Life Design. This was when she was first putting it all together. As she shared with me her concept I became very excited about it and said, “That’s awesome, Dr. Mollie; I’m going to help you promote it to death!” She paused for a moment and then asked, “would it be okay if, instead, we promoted it to life?” 🙂
Ha! What a great point. Why would we want to promote something to death? Do we want to kill it?
It reminds me of the first time I was honored to share the platform with one of my heroes, Mr. Zig Ziglar. As my name was announced and I began to head onto the stage, he said, “Knock em’ alive.”
WOW, knock em’ alive! Of course; much better than knocking your audience…er…dead. 🙂
Of course, sometimes it comes down to semantics. And, yet, semantics can be important. Not only in how others interpret what we say, but in how we interpret what we say. If we tell ourselves something is a problem, it probably is. If we tell ourselves something is a situation, we’ll look at it a bit differently. If we tell ourselves something is an opportunity, we’ll look at it, and respond to it, a whole lot differently, and in a way that helps us to live in the solution.
Would love your thoughts, opinions and suggestions about what we’ve been discussing.