WOW – what a firestorm Part One ignited. You’ll recall I suggested that your presentation, whether to a large audience, a small group or a one-on-one sales presentation, should be memorized. Realizing that would bring up certain objections/questions, I alluded to those in the article with the hope I could get to them in due course. But responses were immediate and several left no doubt that the fears I mentioned might be a concern…were indeed a concern.
So, I’m having to “call an audible” here and assure everyone that having your presentation memorized does not mean that you:
- Will sound like a robot; that people will know it’s memorized. Actually, just the opposite. When you realllly know it to the point it becomes part of you, you’ll be able to totally relax instead of worrying in the back of your mind that you might forget something important. And, it appears to your audience to be as natural as it now is.
- Cannot interact with audience and/or respond to individual audience situations, questions, challenges. Again, the opposite is true. A (truly) memorized presentation allows you to focus on the audience instead of yourself because you never have to worry about being thrown “off track.” It allows you flexibility.
- Are phony. Again, when you realllly know your material you get to come from total authenticity, just as the musician who has rehearsed for countless hours plays that instrument directly from his or her heart instead of having to consciously consider every note.
Memorizing your presentation does not constrict you; it frees you. There is freedom in knowing your material so well that you can test new material, answer questions, read your audience, have fun, relate, get thrown off by outside circumstances and be able to come right back to where you were. You are able to truly connect because you can now focus 100 percent on them and not on yourself and your presentation.
More than anything though, is (in my opinion), the following huge benefit:
Because you know the material so well, rather than having to focus on yourself, you can focus on bringing ultimate value to your audience, whether large or small group, or the one person right in front of you who can most benefit from owning your product, service or the valuable ideas you desire to communicate.
Does this make sense or are the same concerns still present? I truly want to know your thoughts.