With the amazing success of the recent Go-Giver Tour launched by four young entrepreneurs out of Chicago, I’m more and more impressed on how today’s young mavericks have not only grasped the mechanics of social media but have an almost intuitive understanding (I’m sure combined with lots of study) on how to effectively work with it; especially when it comes to positioning and branding themselves.
The latest phenom is a young turk out of Boston by the name of Dan Schawbel. His book, Me 2.0: Build a Powerful Brand to Achieve Career Success has just been released and he’s using the very same principles to brand the book as he has to brand himself.
I was honored to read it when it was in manuscript form and happy to suggest your purchasing it. This 20-something has about 120-something years worth of wisdom to share.
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